Pre-save data vary between services but is likely to include figures on the number of visits and click-throughs.
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You can use stats to judge the performance of promotions and discover how to optimize them going forward. Like other types of smart links, pre-save links can give you a wealth of data insights into your audience. So if your pre-save generates you lots of saves and streams on release day, it can land you on playlists like Spotify’s Discover Weekly, which in turn can massively boost your profile. It makes sense-there’s no point playlisting a song which no one is listening to in the first place. In choosing tracks to serve to a wider audience, playlists (both algorithmic and human-curated) pick music that’s already performing. Secondly, pre-saves help catch the attention of streaming services, increasing your chances of being playlisted. There’s no risk of them forgetting that it’s out. When release day comes, they don’t have to hunt around for your record-it’s right there in their library. Pre-saves can grow your streaming numbers in several ways.įirst up, from all those fans who pre-saved your music. With pre-saves, fans are taking that extra step, committing to adding your music to their collection. You can remind someone a hundred times that your track is out next week, but it doesn’t mean they’ll listen to it. They’re hugely useful because they marry awareness with real action. And pre-saves are the latest tool in the marketers’ toolkit. There are tried and true ways of building excitement for upcoming releases, such as teaser tracks, giveaways, music videos, and more. Because unless you’re already a household name, a surprise drop isn’t going to work.
Music promotion doesn’t start on release day-it begins long before that. Here are just some of the reasons pre-saves are becoming essential features in any music marketing mix. Why pre-save campaigns are worth your time That’s why the number of followers often form the basis of labels and music marketers’ campaign KPIs (Key Performance Indicators). The higher the count, the more likely you are to be recommended and playlisted to a wider audience outside of your followers. Large follower counts also show streaming services that you’re worth paying attention to. Why is increasing your follower count important? Well, streaming services automatically promote your new releases by adding it to your followers’ personalized playlists, such as Spotify’s Your Release Radar playlist. By capitalizing on fans’ first wave of attention, you ensure they don’t forget to click that save button on release day. Pre-saves make it easier to secure your spot, weeks or even months before your music actually drops. Whether they’re scrolling through to find a specific song, or hitting shuffle, the music they want to hear again and again is in their libraries. You want to be in your fans’ music collections. Common pre-save actions in streaming services Add track/album to library As for the pre-save link, it will automatically convert to a standard smart link (such as Linkfire’s release link). When release day comes around, the track or album will be added to their library. Once the pre-save is authorized, the fan’s job is done. This authorization involves a number of permissions, which let streaming services take action on their behalf. When fans click the link, they’ll be asked to authorize the pre-save. When you have your link, it’s ready to include in your promotions across the web. Or if you’re signed to a label or distributor, pre-save links may be part of your deal. That means you’ll need to create them through a smart link platform like Linkfire. Not all streaming services offer pre-save as a native feature in their artist dashboards. To begin, you’ll need to create a pre-save link.
And while they each look and work slightly differently, these different pre-saves function in the same way. Pre-saves can be used with most major streaming services, including Spotify, Apple Music, and Deezer. With Linkfire, you have the ability to create a pre-release link, which combines multiple pre-saves into one shareable link. Pre-saves do just that, by helping to build momentum around new music before it’s even out. Finding success on services like Spotify and Apple Music is all about increasing streaming numbers and engagement. It’s then added to their streaming libraries the moment it goes live.įor artists, pre-saves are quickly becoming an essential marketing tool. But music on streaming services does still have release dates.Ī pre-save lets fans place a “virtual order” on an upcoming release. Unlike CDs and vinyl, digital music doesn’t need to be physically delivered.
A pre-save is the streaming equivalent of a pre-order.
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